Should Facebook investors ride out the ad boycott—or cash out?

by Hazel Violet

The past week has been a maelstrom of controversy for tech giant Facebook, as a slew of companies are announcing they will boycott advertising on the site owing to concerns over how the platform deals with hate speech and violence.

At this point, over 180 companies—including behemoths like Unilever, Honda, Verizon, and Patagonia, as well as smaller firms—are boycotting Facebook ads, while others, such as Coca-Cola and Starbucks, are pausing them.

On Friday, Facebook’s stock took an 8% nosedive, with massive volume of over 76 million, according to S&P Global data (large volume in trading typically means the stock’s move is more significant). And amid the spate of negative news for the tech giant, some investors may now be wondering: Is it time to sell Facebook?

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